Warehouse Robotics
Warehouse Robotics
Warehouse Robotics AGV AMR Forklift
YEAR
2023
INDUSTRY
Transport
SERVICES
Industrial Design, design for manufacturing, Product branding
CLIENT
Motherson Groups
Project statment
Project statment
A comprehensive design study focused on establishing a cohesive brand language for Automated Guided Vehicles (AGV), Autonomous Mobile Robots (AMR), and forklifts. This involved defining form, color, and material language to create a strong visual identity while enhancing functionality and user perception in industrial environments.
A comprehensive design study focused on establishing a cohesive brand language for Automated Guided Vehicles (AGV), Autonomous Mobile Robots (AMR), and forklifts. This involved defining form, color, and material language to create a strong visual identity while enhancing functionality and user perception in industrial environments.
Approach
Approach
Our approach explored how varied geometries evoke different emotions and influence user perception and interaction. We studied form consistency, material selection, and color strategy to establish a harmonized product family. By integrating ergonomic shapes, durable finishes, and intuitive design elements, we ensured the products maintain an industrial aesthetic while enhancing usability and brand recognition.
Our approach explored how varied geometries evoke different emotions and influence user perception and interaction. We studied form consistency, material selection, and color strategy to establish a harmonized product family. By integrating ergonomic shapes, durable finishes, and intuitive design elements, we ensured the products maintain an industrial aesthetic while enhancing usability and brand recognition.
Our role
Our role
We were responsible for form exploration, conceptualization, visualization, UX research, and prototyping, along with defining a unified design language across products. We collaborated closely with engineers to fulfill all technical parameters, including 2D and 3D scanning, ensuring easy access through panels, and minimizing external screws for a clean, seamless design. This integration of design and engineering considerations resulted in a product line that is both visually compelling and technically efficient.
We were responsible for form exploration, conceptualization, visualization, UX research, and prototyping, along with defining a unified design language across products. We collaborated closely with engineers to fulfill all technical parameters, including 2D and 3D scanning, ensuring easy access through panels, and minimizing external screws for a clean, seamless design. This integration of design and engineering considerations resulted in a product line that is both visually compelling and technically efficient.
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GOT A PROJECT IN MIND?
GOT A PROJECT IN MIND?
GOT A PROJECT IN MIND?
Warehouse Robotics
Warehouse Robotics AGV AMR Forklift
YEAR
2023
INDUSTRY
Robotics
SERVICES
Industrial Design, design for manufacturing, Product branding
CLIENT
Motherson Groups
Project statement
A comprehensive design study focused on establishing a cohesive brand language for Automated Guided Vehicles (AGV), Autonomous Mobile Robots (AMR), and forklifts. This involved defining form, color, and material language to create a strong visual identity while enhancing functionality and user perception in industrial environments.
Approach
Our approach explored how varied geometries evoke different emotions and influence user perception and interaction. We studied form consistency, material selection, and color strategy to establish a harmonized product family. By integrating ergonomic shapes, durable finishes, and intuitive design elements, we ensured the products maintain an industrial aesthetic while enhancing usability and brand recognition.
Our role
We were responsible for form exploration, conceptualization, visualization, UX research, and prototyping, along with defining a unified design language across products. We collaborated closely with engineers to fulfill all technical parameters, including 2D and 3D scanning, ensuring easy access through panels, and minimizing external screws for a clean, seamless design. This integration of design and engineering considerations resulted in a product line that is both visually compelling and technically efficient.
Similar Projects
GOT A PROJECT IN MIND?